About Us

About us page our baking boxes and our founder Greg WIxted


We are a purpose driven business that creates and sells baking boxes that taste good and do good too! . We put people and our purpose before profits and shareholders.  

We are on a mission to

  • help create a future where nobody goes hungry
  • teach kids more about where their food comes  and arm hm with the skills to bake for free
  • promote the benefits baking brings those who suffer with their mental health, by providing free baking boxes
  • help disadvantaged young people turn their big food ideas into reality through their Freshly Baked Grants, and by offering space and mentorship within their production facility in Park Royal, London.


Britain Loves Baking is the new home of family baking. Whether you’ve recently discovered the joys of baking or are an accomplished baker looking for new ideas for baking, we provide all the ambient and dry ingredients that you need to create the perfect sweet treats or yummy bread in one baking box. Our baking boxes are delivered direct to your door,.

Kds Love Baking is a new brand will offer a range of affordable baking kits and courses.. All the kits and boxes come with everything weighed out and measured, so there is no stress and no waste. The only ingredients to be added are a few eggs. No hidden costs or further extras will help buyers budget in these challenging times. The range includes a bread making kit, a shortbread baking kit and an oat, fruit & nut biscuit kit.  Prices start at just £3.85 - which is on average 70% cheaper than major online retailers.

Cakery Wonderland  is the first new business created to help drive the local economy by incubating new business ideas and providing them with space and access to the infrastructure and local supply chain Britain Loves Baking has built up over the last two years and run by a team of young bakers. They produce a range of fresh afternoon tea boxes sold direct to customers, create bespoke corporate and private afternoon tea events and our cakery wonderland pop up experience at events and festivals.


As the Covid 19 global pandemic took hold, and with increased time at home for all the family, baking has once again taken centre stage in UK family life. Britain Loves Baking is an innovative response to these changed circumstances. It allows consumers to access hard to get ingredients and baking inspiration straight to their doors and is well known as the home of family baking. Bakers UK-wide, including many celebrity customers, have enjoyed the company’s baking boxes during previous lockdowns. Now with over 6,000 customers down the country and in Ireland and the USA. 


Mark & Andy with their brother founded Local Food and More, Schools & Co along with Wixted Catering and Innovation an event based catering company with a  food innovation consultancy offering which has become one of the fastest growing food businesses in the Northern Territory region from School Catering, Retail Brands to Film & TV to the largest public event caters.

Greg WixtedSibling to Andy and Mark, Greg has advised and worked for some of the biggest food brands on the planet. He is one of the co-founders of Xpert Innovation with offices in London and the Middle East. Greg has a deep understanding of consumer behaviour, agile thinking, innovation and venturing and knows what it takes to bring products to the global stage. like his brothers, he’s a trained baker and chef and opened his first restaurant at the age of 23. Greg leads a growing portfolio of food start-ups and he is also co-professor at the University of North Carolina teaching undergraduate entrepreneurship at their London campus.