Real Bread Week - The Campaign for Real Bread

What is Real Bread Week?

Created and run by the Real Bread Campaign since 2010, #RealBreadWeek is the annual, international celebration of Real Bread and the people behind its rise and thanks them for letting us use this post. 

We run it to focus and brighten the spotlight on our key work of encouraging and helping people to:

  • Buy Real Bread from local, independent bakeries
  • Bake their own Real Bread

We also rattle the collection tin a bit harder for Sustain, the charity behind Real Bread Campaign.

Each year, bakeries, baking schools, mills, schools, care homes, youth and other community groups around the world bake special loaves and run classes and other activities.

Meanwhile countless people bake at home, some with their children other family members, colleagues or friends, and take to social media with photos of themselves with loaves they've baked or bought.

Buy Real Bread

It's time to kick the additive-laden industrial loaf habit and support YOUR neighbourhood's Real Bread bakery!

Small, independent, locally-owned bakeries help to:

  • Support more jobs per loaf for people in your local community - skilled, fulfilling jobs at that
  • Keep more money circulating in your local economy, helping to keep your high street alive

Some offer additional social benefits, from being a place where older people and those at risk of isolation can see a friendly face and stop for a chat, to those that are set up to offer training and employment opportunities for people facing one of a range of challenges.

Don't be fooled by so-called 'artisan' loaves turning up on supermarket shelves: always read the label. True artisan bakers don't use additives of any kind.

Bake Real Bread

Seize the dough to take control of the food that you (and perhaps your family) enjoy!

Not only is making Real Bread great fun, it's also a very affordable way of avoiding the cocktail of additives that turn up in industrial loaf products. Some people find it therapeutic.

We're keen to see more children learning to make Real Bread, whether at home, nursery or in the classroom. It can also be a way of steering them towards healthier food - you'd be amazed at the number of children who 'don't like wholemeal' but love it when it was lovingly made by their own mitts.

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